Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some improvisation is in need. So now we’re going to provide supplementary ideas on how you can take your offline marketing to the next level. The best thing about this? You can even come up with your own ideas after you’ve read this article. A montage of ideas can open up associations in your mind and spark even more ideas. But for now, we can start with the following:
- DO SOME CHARITY WORK
When people or organizations help out, people notice. What you can do is sponsor a charity event, and since the news media are always on the lookout for them, you are bound to earn recognition for your company as a result.
2. RAISE SOME CONTROVERSY
You know what they say – bad publicity is still publicity. But we’re not going to go that low. Just incite something that will turn heads, or something bizarre that can leave an impression to potential customers.
3. BE SNEAKY
Visit local libraries and bookstores and pretend you’re just browsing around. Go to the book section that’s related to your niche. If you have a real estate business, you can slip in a business card or a book mark bearing your URL and byline in the pages of real estate books, or other books related to the field.
4. PUT STICKERS IN RESTROOMS
Okay, this might sound a bit silly, but I promise you that it always works. People will always pay heed to the call of nature, making the bathroom a frequently visited place. This is your opportunity. Put stickers inside the bathroom stalls, or the wall supporting the urinals. A man doing his thing has no choice but to stare at a sticker posted on the wall right in front of him.
5. DO SOME TELEMARKETING
You’ll probably screamed at or hung up on countless times, but what’s the harm in doing some hardcore telemarketing? Pick up your telephone directory, get some leads, and start dialing away. Don’t forget to roll out your best spiel, of course.
6. SPONSOR A LOCAL TEAM
Sponsor a local sports team, preferably one for kids if you don’t have enough financial resources. You can have your brand printed on their team uniforms. Since a real active kid can be real proud of his team uniform, he’ll probably show it around and brag about it.
7. USE INCENTIVES
You can offer customers a discount on their next purchase in exchange for referrals. Customers refer a product to their colleagues and friends without meaning to if they are satisfied by a product. It’s a form of “bribing”.
8. BE THE ADVERTISEMENT
Create T-shirts or caps that have your brand name and slogan on them, or maybe you can stick a large sticker bearing your ad on your car. Hey, if you’re going to do a lot of moving around haggling people to purchase your products and services, you might as well use yourself as your own advertisement!