About our Site
Thanks for stopping by the Marketing Small Business Offline Website/Magazine/News Blog. We are delighted you found us.
Digital marketing is a necessary part of any marketing strategy. Search engine optimization, web design, online content, and social media marketing are all inexpensive and effective ways to enhance your marketing efforts. However, the importance of having a digital strategy doesn’t discount the effectiveness of evergreen and traditional small business offline marketing practices.
Marketing Small Business Offline is a new resource for small business owners. Our goal is to provide you with quality content, a place to showcase your own expertise, and a trusted resource for finding information about marketing your small business offline.
Promoting your business offline is all about marketing to customers using a variety of options they can touch, feel and experience. This includes everything from including the right content on your business card and letterhead as well as other printed materials including brochures and flyers, posters, and banners. And much more
Articles we will feature include trade show marketing, relationship marketing, networking, postcard marketing, direct mail marketing, community marketing, and more.
Be sure to bookmark Marketing Small Business Offline so you can return often to read new content that can help grow your business.
And feel free to drop us a line with your ideas, questions, and comments. We would love to know what you are interested in learning about.
Heidi Richards Mooney
Heidi Richards Mooney is Publisher & Editor-in-Chief of Small Business Marketing Magazine, WE Magazine for Women, Women of Wisdom Magazine for Women over 40, Inventing Women Magazine and President and CEO of Redhead Marketing. She is an author, coach, small business owner, internet marketing and social media expert who specializes in helping clients get their Website, Blog, Facebook, LinkedIn, Instagram and Twitter on. She helps clients GROW their business both online and offline. Based on her experiences running a successful/award winning Florist, her first book Rose Marketing on a Daisy Budget (published 1998) was all about marketing a small business offline.
Heidi has started more than a dozen mastermind groups in a variety of disciplines – ideal formats for coaching, training and offering advice and guidance to get clients from point A to Point Z… As a coach, her goal is to bring out the best in people, develop their skills, increase their productivity and help them reach their goals in business. Her clients realize the effectiveness in hiring a coach for long-term success. And according to the ICF (International Coaching Federation) “Companies that use or have used professional coaching for business reasons have a median return on investment of seven times their initial investment.” An added benefit: “With a coach on their team, Solopreneurs no longer feel alone in their quest for success.”
Heidi is also Founder & CEO of Women in Ecommerce™ ~ an organization that empowers women with the tools, resources and skills to create a thriving online business. She has written several books, ebooks and countless special reports, articles and online content for her following and for the clients she represents. Women in Ecommerce has been recognized by many digital marketing experts as a Top Blog for Women in Business.
In addition to her experiences with marketing businesses offline, Heidi has been doing business online since 1997, has been studying social media several years before Facebook came on the scene and has interviewed thousands of experts on the subjects of social media and internet marketing including bloggers, email experts, forum leaders and Internet celebrities in the top ten Social Networking Sites. In 2005 Heidi was named one of 50 women shaping the Internet by the International Virtual Women’s Chamber of Commerce. In 2009 Heidi was listed by Only2Clicks.com as a Twitter Woman to Follow. That same year her story appeared in the Book Twitter Success Stories featuring Internet Marketing guru Willie Crawford and 16 other social networking experts and HER Mastermind Group ~ one of the top 20 networks on RYZE in the US ~ named Heidi Social Networker of the Year. And she has a day named after her ~ Heidi Richards Day is June 26th. Heidi’s passion is social media marketing and she helps her clients develop their internet strategies, get their “blog on” and show them how to leverage social networking to grow their business.
In addition to the dozens of websites she has created and/or redesigned for clients in the past several years, Heidi’s other projects include: Cashing in on Info Products to Grow Your Business and Quirky Marketing: 365 Ways to Promote Your Business Using Zany and Non Traditional Holidays.
Among her other accolades, Heidi has been recognized for her work in Internet Marketing and Social media with the following awards: In 2010 she received the Social Media Leader of the Year from the American Business Women’s Association and in 2011 Media Leader of the Year Award from the Fort Lauderdale Chamber of Commerce. In March 2012 Heidi received the Spiritual Entrepreneur’s Visionary Leadership Award AND the Badass Business Woman Award for Leadership (on the same day!). In 2013, Redhead Marketing was recognized with the Best of Fort Lauderdale Award for Internet Marketing and in 2015 Cision named Heidi a Digital Media Leader to Follow.
She has a combined social media following of over 88,000 and coaches and consults with clients on how they too, can grow their following and expand their reach thru social media.
Follow Heidi on Twitter @HeidiRichards
You can learn more about Heidi and her services at RedheadMarketingInc.com
Our National Small Business Directory where you will be able to add your listing to the directory so your customers can have an easier time finding you
gOOGLE MY BUSINESS OPTIMIZATION
GOOGLE AD CAMPAIGNS
wEBSITE dESIGN & mAINTENANCE
sOCIAL MEDIA MARKETING
From the Blog
Putting More “You” and Less “I” in Your Marketing Message
“The traditional business definition of marketing is identifying and fulfilling customer needs. There’s no mention of your business. Marketing is all about the customer.”Heidi Richards Mooney
Do you remember the “WIIFM” formula when designing your promotional tools? You know, the “what’s in it for me?” The “me” in this case is not about you, your company, your product or business, rather it is about the customer, the prospect, the reader, the person you are trying to get to take action regarding your product or service.
How many times have you picked up a brochure about a company to find out what they can do for you only to find it filled with stuff about them? And have little or no idea what they can do for you? Your customers and prospects could be asking the same question.
One of the biggest mistakes companies make is to talk about themselves and their products rather than talking about the CUSTOMER and what he/she will gain by doing business with them. “The traditional business definition of marketing is “identifying and fulfilling customer needs.” There’s no mention of your business. Marketing is all about the customer.”
Identify and focus on the benefits. Prospects want to know how what you offer will benefit them. You MUST make it clear what benefits the prospect will receive from doing business with you, otherwise then there is no reason for that prospect to do so. You MUST focus on what the prospect is going to GAIN by using your product or service.
In order to articulate the “what’s in it for them,” you must first understand the difference between a feature and a benefit. A feature is something that your product does or has (for example, a shirt can be 100% cotton). A benefit to 100% cotton could be durability, easy-care or even wrinkle resistant. Now you’ve given them the WIIFM. Why the prospect might want to purchase the shirt.
Although Marketing Your Small Business is primarily geared to offline marketing strategies, our marketing packages include online strategies. Business today needs both offline and offline marketing techniques for an integrated system and best results. We provide both.
- Review Logo, Tagline, Marketing Initiatives with steps for improvement. Actual improvements are priced separately based upon needs and depth of work to perform.
- Comprehensive Audit of your online presence including your website and social media channels with a plan for updating and improving your Search Engine Optimization for Maximum Results
- Includes 3 hours strategy session
- Design Basic Marketing Plan based upon Strategy Session
- Includes Web Design, Website Optimization, Google My Business Listing, Search Engine Marketing and More
We also offer email marketing, Website maintenance, Social Media Management, Newsletter Creation, Link Building, Blog Posting, Graphic Design, Reputation Management and More!
Get In Touch
P.O. Box 550856
Fort Lauderdale, FL 33355
Heidi (at) redheadmarketing . com