Heidi Richards Mooney

Heidi Richards Mooney is the Publisher and Editor-in-Chief of WE Magazine for Women, a serial entrepreneur, the author of a dozen books and a social media expert. She helps small businesses owners make sense of social media, navigate the social web and learn which questions to ask to get their websites, blogs and profiles found online. Heidi has interviewed hundreds of experts on Social Media Around the World. In 2003 Heidi was named one of 50 women shaping the Internet by the International Virtual Women’s Chamber of Commerce. In 2009 she was named a Twitter Woman to Follow by Only2Clicks.com. In 2010 she was named Media Leader of the year by the Fort Lauderdale Chamber of Commerce and Social Media Leader of the Year by the South Broward Chapter of the American Business Women's Association. She works with solopreneurs, professionals and small businesses in ecommerce, direct sales and retail. Follow Heidi on Google Plus

Most commented posts

  1. A Big Fish In A Small Pond — 5 comments
  2. Brainstorming Marketing Ideas — 5 comments
  3. Marketing your Business OFFLINE with Catalogs — 4 comments
  4. Hitch Your Company to a “Star” — 2 comments
  5. 10 TIPS to Grow Your Business Without Spending a Fortune — 2 comments

Author's posts

Capitalize on Your Success with Customer Case Studies

"Capitalize on Your Success with Customer Case Studies"

Listing success stories or case studies on your Web site is an excellent way to let prospects know that you have had great results with clients. These stories/studies also tell in greater detail exactly how you work with a client, which can give a prospect a better idea of what they too could expect and …

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Catalog Marketing Successes and Challenges

"Catalog Marketing Successes and Challenges"

A few years ago I attended an event of the Florida Direct Marketing Association (FDMA) Luncheon .  The topic ~ Catalog Marketing.  Leslie Linevsky, Co-Founder of Catalogs.com and Bonnie Levengood, Director of Marketing with 1-800-PetMeds were the speakers. Leslie spoke about the history of catalogs.com, and their business model which is promoting catalogs online. For over a decade, Catalogs.com has …

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Yes, Offline Marketing Does Still Work

"Yes, Offline Marketing Does Still Work"

Cost effective marketing plays a vital role in the success of any business enterprise. You can put your product out there without depleting your financial resources but still make a big impact in increasing awareness for your products. Most businesses are now dubious about the merits of traditional marketing because of the Internet Age. Here …

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What is Your Business Brand’s Equity?

Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand …

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An “Old” School Marketing Method That Still Works

"An “Old” School Marketing Method That Still Works"

While the following is not a new idea, it’s one that’s been all but forgotten by many would-be marketers. After all, what does a new online marketer want NOW? Money. So what do they chase after for months on end, often with little or no results? Money. Much like demanding the stove give you heat …

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