Jun 17
“I never ‘roll out’ with an offer without several headline tests. Reason? With exactly the same body copy, the winning headline alone can pull 8 to 15 times compared to the losing headline.” -Ted Nicholas “Just by changing a headline in an ad, you can improve the pulling power and the results of that ad …
Feb 04
Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some improvisation is in need. So now we’re going to provide supplementary ideas …
Nov 20
People still use catalogs to purchase gift items – except now they do it differently. While direct mail catalogs are still one of the oldest forms of offline marketing for small and big businesses alike and some say they have seen a significant downturn, some people still like to buy from catatogs or at least …
Jun 24
I recently put together a few tried and true ideas to advertise your small business website during the summer/fall season and beyond. Here are twelve tips to get you started: Tip #1 Put your URL on every piece of advertising you use to promote your company, your business card, letterhead, bills, checks, invoices, delivery …
Jun 08
Looking for inexpensive, effective and even tried-and-true ideas to market your small business. Check out these six ideas that may surprise you with the results! The best part? These offline advertising and marketing ideas won’t break the bank in the process. #1 Wear Your Company on Your sleeve – or chest or purse or back…. …
