Category: Direct Mail

Marketing and advertising your business with direct mail, including postcards, flyers, catalogs, special inserts, mailings

This Is Why You ALWAYS Test Your Headline…

"This Is Why You ALWAYS Test Your Headline..."

“I never ‘roll out’ with an offer without several headline tests. Reason? With exactly the same body copy, the winning headline alone can pull 8 to 15 times compared to the losing headline.” -Ted Nicholas “Just by changing a headline in an ad, you can improve the pulling power and the results of that ad …

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Mail Order Selling – Six tips for Success

"Mail Order Selling - Six tips for Success"

People still use catalogs to purchase gift items – except now they do it differently. While direct mail catalogs are still one of the oldest forms of offline marketing for small and big businesses alike and some say they have seen a significant downturn, some people still like to buy from catatogs or at least …

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15 Reasons to Use SendOutCards for Business

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“I love SendOutCards. It is one of the best, most creative ways to prospect, followup and add a personal touch that people remember long after they have encountered your business. You can use SendOutCards to create a direct mail campaign that builds relationships and ADDS to your bottom line.” Mary Wright Carter   SendOutCards are …

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3 More Tips to Grow your Business in a Sluggish Economy

"Grow business in a sluggish economy"

In a previous post I talked about how to market your small business in this economy. Here are three more ideas to grow your business using offline marketing ideas even when the economy is sluggish: #1 ~ Wear Your Company on Your sleeve – or chest or purse or back…. Logo wear is coming back …

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Make Direct Mail a Part of Your 2012 Marketing Plan

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So you want to start a direct mail campaign for 2012, but you aren’t sure where to begin or what type of offline marketing campaign to run? Before you do, you should know your options. Here are Eleven time-tested offline marketing direct-mail options for you to consider for your small business: Package inserts ~ a …

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