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Category: Direct Mail

Marketing and advertising your business with direct mail, including postcards, flyers, catalogs, special inserts, mailings

A Dozen Ways to Grow Your Small Business in 2012

"Jumpstarting your Small Business in a Slow Economy"

With the New Year in full swing, its time to think about how you currently market and promote your small business  offline (and online) to your customers and the community. If you are not doing these 12 things yet, now is a good time to “test them.” If you have done these in the past …

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Holiday Marketing with Gift Cards

"Create your own custom holiday gift cards"

According to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, gift cards are high on their shopping list. In fact, according to that survey, shoppers are expected to spend an average of $155.43 on gift cards for 2011 which could result in $27 billion spent on gift cards this holiday season. Why …

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Out of Sight But Not Out of Mind


What’s black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter – the perfect direct mail approach to marketing any small business offline …

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Marketing your Business OFFLINE with Catalogs

"Vintage Sears Catalog"

“Catalog Marketing is alive and well. Catalogs give us the opportunity to plan ahead and create our wish lists. They give us hope in a better day. They inspire us and give us ideas. Yes, catalog marketing IS alive and well.” Heidi Richards Mooney Did you know that the United States Postal Service (USPS) delivers …

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Putting More “You” and Less “I” in Your Marketing Message

"What's in it for me?"

“The traditional business definition of marketing is identifying and fulfilling customer needs. There’s no mention of your business. Marketing is all about the customer.” Heidi Richards Mooney Do you remember the “WIIFM” formula when designing your promotional tools? You know, the “what’s in it for me?” The “me in this case is not about you, …

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