Category: Advertising Offline

advertising methods, how to advertise offline, how to promote your business offline, offline advertising methods

How to Target Your Advertising and Dramatically Improve its Effectiveness

"Hitting the Bullseye in Marketing Your Business Offline"

“In our advertising message we sell flowers, in our shop our arrangements ‘second the customer’s emotion’.” Heidi Richards Mooney One of the best ways to market your small business offline is with advertising. But not just any advertising and not just any medium.  Marketing small business with advertising is only effective when you know your target …

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Putting More “You” and Less “I” in Your Marketing Message

"What's in it for me?"

“The traditional business definition of marketing is identifying and fulfilling customer needs. There’s no mention of your business. Marketing is all about the customer.” Heidi Richards Mooney Do you remember the “WIIFM” formula when designing your promotional tools? You know, the “what’s in it for me?” The “me in this case is not about you, …

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Business Networking Basics – 21 Tips to Success

"group of people

“Relationship networking is about who you know and more importantly, who knows you. Building the right network can open new doors to future success in your business.” – Heidi Richards Mooney Effective networking is all about making connections and creating long lasting relationships with other business professionals. And networking is still one of the most successful …

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Hitch Your Company to a “Star”

"star power"

Here’s an interesting and kinda Quirky Marketing Idea: It ‘s about hiring a celebrity spokesperson to help promote your small business products and services.  In marketing, the experts agree:  “Celebrity sells”. There are a number of reasons for this. The presence of a celebrity in an advertising campaign is likely to raise awareness, to get …

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