Sep 04
Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand …
Apr 08
Employing proper business branding strategies for your small business is the key to long-term success. And yes, branding is intangible and often unquantifiable for most business owners it is the single-most important ingredient to stand out in any industry. Branding any size business is basically what convinces people to buy or avail of your products …
Jun 13
If so, what is it and how effective has it been for you? First of all, maybe you’d like to know what I mean by “Closing Statement.” And no, I don’t mean …. “goodbye.” Sometimes called your USP or unique selling proposition, I like to refer to that USP or value proposition as the closing …
Sep 18
Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do it” or Eden Florist’s “When you have something to say, let …
