Category: Branding

ideas, tips and strategies for branding your small business, your small business public image, how to brand your small business

What is Your Business Brand’s Equity?

Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand …

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Do You Have a Small Business Branding Strategy?

"Do You Have a Small Business Branding Strategy?"

Employing proper business branding strategies for your small business is the key to long-term success. And yes, branding is  intangible and often unquantifiable for most business owners it is the single-most important ingredient to stand out in any industry.  Branding any size business is basically what convinces people to buy or avail of your products …

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Do You Have a Closing Statement?

"Do You Have a Good Closing Statement"

If so, what is it and how effective has it been for you? First of all, maybe you’d like to know what I mean by “Closing Statement.” And no, I don’t mean …. “goodbye.” Sometimes called your USP or unique selling proposition, I like to refer to that USP or value proposition as the closing …

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Give Your Branding a Lift with a Memorable Slogan

"branding, brand promise, slogan"

Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do it” or Eden Florist’s “When you have something to say, let …

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