Category: Featured

featured articles on marketing small business offline

Cars, Customer Service and Competitive Advantage

"Use customer service Tto Market Your Small Business Offline this Holiday Season"

In business you need competitive advantage. And in may instances the BEST way to achieve that is not through lower pricing or even quality. In today’s marketplace, the best way to achieve competitive advantage is through CUSTOMER SERVICE.  I don’t just mean “lip service” but TRUE customer service. The kind people talk about… to their …

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The Drawbacks Of A Big-Hitting Strategy

"Hitting the Bullseye in Marketing Your Business Offline"

Many companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time and record an advertisement to be shown on a local or regional station. Alternatively they may take out a full page …

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Masterminding Your Way to Greater Success

"masterminding for your small business"

One of the many things that can help a small business owner is to be surrounded by a support system, a group of people who understand you and what you go through in your small business, people you can talk to and share ideas. People you can turn to for advice and support. People who …

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Making Your Sales Sizzle

"Making Sales Sizzle"

Set your sales on fire—without extravagant spending—by following these red-hot marketing tips  “In all things, success depends upon previous preparation. And without such preparation, there is sure to be failure.” – Confucius   Confucius could have had a flourishing floral business by following his own advice. Not only can preparation lead to success in marketing …

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How to Turn Your FANS into World Class Champions Part 2

"Cultivating your champions and fans"

My small business hasn’t used formal advertising in years. Well, very little. And the advertising we do is mostly “traded” for products and services. Most of our new business is referral based. We have kept track over the years and at least 80% of our business comes from a referral. In Part One I talked …

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