Category: Featured

featured articles on marketing small business offline

Brainstorming Marketing Ideas

"ideas through brainstorming"

Last week I attended the South Florida Business Owners Group. It is a bi-monthly local networking group founded by Christina Rowe of Stand Out Media Group. It is filled with positive, uplifting  men and women in many different industries.  What I like about it is comraderie and willingness to share among the members. That and …

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Becoming A Familiar Face In The Community

"Does your face stand out in the crowd"

Remember the saying, “out of sight is out of mind”?  It is especially true in business. With so much competition vying for the same audience, it is important to make yourself noticed. In fact, in order to be effective and efficient, the majority of offline marketing should be done in the local market, closest to …

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Types of Business Leads and How to Manage Them

"Follow Up Tips to Build Relationships and Referrals"

Managing Leads to Market Your Small Business Offline and Increase Your Closing Ratio The most important leads are those that are Hot, Hot, Hot should be given  first priority. I schedule at least two hours a week to follow up on leads, and begin with the hot leads. A hot lead is anyone who has …

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Putting More “You” and Less “I” in Your Marketing Message

"What's in it for me?"

“The traditional business definition of marketing is identifying and fulfilling customer needs. There’s no mention of your business. Marketing is all about the customer.” Heidi Richards Mooney Do you remember the “WIIFM” formula when designing your promotional tools? You know, the “what’s in it for me?” The “me in this case is not about you, …

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A Big Fish In A Small Pond

"big Fish in a Small Pond"

To judge a person’s ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot …

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