Category: Marketing Small Business

articles, strategies and tips to market your small business both offline and online

Capitalize on Your Success with Customer Case Studies

"Capitalize on Your Success with Customer Case Studies"

Listing success stories or case studies on your Web site is an excellent way to let prospects know that you have had great results with clients. These stories/studies also tell in greater detail exactly how you work with a client, which can give a prospect a better idea of what they too could expect and …

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Catalog Marketing Successes and Challenges

"Catalog Marketing Successes and Challenges"

A few years ago I attended an event of the Florida Direct Marketing Association (FDMA) Luncheon .  The topic ~ Catalog Marketing.  Leslie Linevsky, Co-Founder of Catalogs.com and Bonnie Levengood, Director of Marketing with 1-800-PetMeds were the speakers. Leslie spoke about the history of catalogs.com, and their business model which is promoting catalogs online. For over a decade, Catalogs.com has …

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Yes, Offline Marketing Does Still Work

"Yes, Offline Marketing Does Still Work"

Cost effective marketing plays a vital role in the success of any business enterprise. You can put your product out there without depleting your financial resources but still make a big impact in increasing awareness for your products. Most businesses are now dubious about the merits of traditional marketing because of the Internet Age. Here …

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What is Your Business Brand’s Equity?

Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand …

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Innovative Offline Marketing Tips – Persuasion

"Innovative Offline Marketing Tips - Persuasion"

To edge out competitors is always a great challenge among businessmen. The following offline marketing tips are appropriate to the changing preferences and lifestyles of customers: Update Your Catalog Publish a product catalog regularly. Although majority of the products may still be the same, it pays to add a few new products or product variations …

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