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Category: Media

meet the media, tips for dealing with the media, media relations in your small business and offline media marketing ideas, tips and resources

How to Get Your Name in Top Newspapers and Magazines

"Getting your name in the news microphone"

Recently I came across an interview I did with Deborah Brown-Volkman, President of Surpass Your Dreams –  a career and mentor coaching company with a message of motivation, success, and personal fulfillment.  The information is still very relevant and worth sharing on Marketing Small Business Offline. Many of the ideas Deborah shared are easily transferred to …

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Out of Sight But Not Out of Mind


What’s black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter – the perfect direct mail approach to marketing any small business offline …

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Is it Time to Meet the Media?

Meet the Media

“The real job of public relations is to make people feel good about their decision to do business with you.”  Heidi Richards Mooney Good media relations communicate your message to prospects, customers, associates, and employees in an effective and impressive way. Especially when it comes to marketing your small business offline. Once you have established …

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How to Give a Great Print Media Interview

"Celebritize yourself Book Cover"

Five Tips You Don’t Want to Miss by Marsha Freedman Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between the daily life of …

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