by Heidi Richards Mooney | Direct Mail, Media, Offiline Marketing Tips
What’s black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter...
by Heidi Richards Mooney | Media, Offiline Marketing Tips, Publicity
Five Tips You Don’t Want to Miss by Marsha Freedman Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between...
by Heidi Richards Mooney | Marketing Small Business, Media, Offiline Marketing Tips, Publicity
Recently I came across an interview I did with Deborah Brown-Volkman, President of Surpass Your Dreams – a career and mentor coaching company with a message of motivation, success, and personal fulfillment. The information is still very relevant and worth...
by Heidi Richards Mooney | Media, Publicity
“The real job of public relations is to make people feel good about their decision to do business with you.” Heidi Richards Mooney Good media relations communicate your message to prospects, customers, associates, and employees in an effective and impressive way....
