Jan 18
A few years ago I attended an event of the Florida Direct Marketing Association (FDMA) Luncheon . The topic ~ Catalog Marketing. Leslie Linevsky, Co-Founder of Catalogs.com and Bonnie Levengood, Director of Marketing with 1-800-PetMeds were the speakers. Leslie spoke about the history of catalogs.com, and their business model which is promoting catalogs online. For over a decade, Catalogs.com has …
Nov 21
Cost effective marketing plays a vital role in the success of any business enterprise. You can put your product out there without depleting your financial resources but still make a big impact in increasing awareness for your products. Most businesses are now dubious about the merits of traditional marketing because of the Internet Age. Here …
Sep 04
Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand …
Aug 29
While the following is not a new idea, it’s one that’s been all but forgotten by many would-be marketers. After all, what does a new online marketer want NOW? Money. So what do they chase after for months on end, often with little or no results? Money. Much like demanding the stove give you heat …
Aug 16
To edge out competitors is always a great challenge among businessmen. The following offline marketing tips are appropriate to the changing preferences and lifestyles of customers: Update Your Catalog Publish a product catalog regularly. Although majority of the products may still be the same, it pays to add a few new products or product variations …
