by Heidi Richards Mooney | Offiline Marketing Tips, Small Business Success Tips, Starting a Small Business
When you first hung out your virtual shingle, you likely were thinking: “I can’t wait to get away from this awful job.”“I just want to be home with my kids.”“This dead-end job is going nowhere.”“I’m tired of working crazy hours and holidays.”“I know I’m worth more...
by Heidi Richards Mooney | Copywriting, Marketing Small Business, Offiline Marketing Tips, Sales
Remember when people wrote letters by hand and sent them through the postal service? If they made a mistake, they had to either erase or start over. And if they got through the entire letter and realized that they forgot something, they would add a post script, or...
by Heidi Richards Mooney | Offiline Marketing Tips
Outsourcing is a normal part of today’s modern economy. Companies and organizations hire services of other companies to do specific works. Not just that, there are a lot of books, articles, literatures and seminars with outsourcing as the topic. Outsourcing garners...
by Heidi Richards Mooney | Offiline Marketing Tips
Business and Image In order to establish a strong business brand, you also need to create a strong business image. This will be used by potential customers or consumers to assess their own expectations about the company. There is a crucial moment in every marketing...
by Heidi Richards Mooney | Money, Offiline Marketing Tips, Small Business Success Tips
“I’ve never been good with money.” “I hate budgets.” “I’ll never be a 6-figure earner.” “My market won’t pay premium prices.” If you’ve ever heard these statements come out of your mouth—or even in your head—then you’re engaging in a damaging habit known as negative...
by Heidi Richards Mooney | Marketing Small Business, Offiline Marketing Tips, Offline Marketing 101, Small Business Success Tips
The holiday season countdown has begun which means customers and large and small business owners are getting ready for the end of the year. That does not mean you can relax your offline or online marketing efforts, yet. In fact, there is still time to reach out and...
by Heidi Richards Mooney | Marketing Small Business, Offiline Marketing Tips
Seven Marketing Tips Successful Marketers Use to Grow their Business Offline Don’t lower your price and expect to sell more! Today its not about volumn sales (unless you are Walmart or Costco). Think about it. Would a dentist lower his price to get more clients? Or a...
by Heidi Richards Mooney | Direct Mail, Media, Offiline Marketing Tips
What’s black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter...
by Heidi Richards Mooney | Branding, Marketing Small Business, Offiline Marketing Tips
Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do...
by Heidi Richards Mooney | Masterminds & Brainstorming, Offiline Marketing Tips
Behold the Power of “Masterminds!” “When two or more minds come together for a purpose, the purpose becomes greater than the being.” Napoleon Hill Several years ago I took over an existing RYZE Network (the SHE Network) and renamed it HER Mastermind...
