Jul 16
Offline marketing is just as important as online marketing, in fact, they go hand in hand. Realizing that these two marketing strategies are not mutually exclusive is very instrumental in the successful promotion of your business. The use of search engine optimization, blog posts, and countless other online marketing strategies can only take you so …
Apr 12
“The major mistake small businesses make when marketing their companies offline is that they think that everyone who reads the paper, listens to the radio or watches TV is a prospect.” Heidi Richards Mooney The goal of most small businesses (or any business for that matter) who spend money advertising is to make more sales, …
Apr 08
Employing proper business branding strategies for your small business is the key to long-term success. And yes, branding is intangible and often unquantifiable for most business owners it is the single-most important ingredient to stand out in any industry. Branding any size business is basically what convinces people to buy or avail of your products …
Mar 31
Contrary to what online marketers say, offline marketing is a very powerful marketing style that is still employed today even by the biggest companies. After all, this type of marketing is the foundation of small business promotion as it predates online marketing strategies. Besides, it wouldn’t have stayed this long if it isn’t effective, right? …
Mar 23
With so much online promotion and marketing going on today, business owners often ignore or discount the value of promoting your business offline. Maybe you think promoting your business or website online is not giving you your much desired traffic and visitors. fF that’s the case, it may be time to start thinking about doing …
