Category: Offline Marketing 101

offline marketing tips for the new entrepreneur, ideas, resources and articles for small business, marketing small business offline

Catalog Marketing Successes and Challenges

"Catalog Marketing Successes and Challenges"

A few years ago I attended an event of the Florida Direct Marketing Association (FDMA) Luncheon .  The topic ~ Catalog Marketing.  Leslie Linevsky, Co-Founder of Catalogs.com and Bonnie Levengood, Director of Marketing with 1-800-PetMeds were the speakers. Leslie spoke about the history of catalogs.com, and their business model which is promoting catalogs online. For over a decade, Catalogs.com has …

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The Different Offline Marketing Strategies

"The Different Offline Marketing Strategies"

With so much online promotion and marketing going on today, business owners often ignore or discount the value of promoting your business offline.  Maybe you think promoting your business or website online is not giving you your much desired traffic and visitors. fF that’s the case, it may be time to start thinking about doing …

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When it comes to Marketing Your Small Business Offline – Its the Basics that Count

"When it comes to Marketing Your Small Business Offline - Its the Basics that Count "

Here’s an Overview And Techniques used in Offline Marketing that hasn’t Changed much in the past two Decades or so… In this day and age of cyber technology, everything is done in the internet—from simple activities like shopping to major ones like conducting business. The internet has become one of the most advanced and most beneficial …

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8 Uncommon Offline Marketing Ideas

"8 Uncommon Offline Marketing Ideas"

Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some improvisation is in need. So now we’re going to provide supplementary ideas …

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Back to School Lessons for Your Small Business

"Back to School Lessons for Your Business - School Supplies"

The back-to-school season is upon us, and kids across the nation are sharpening their pencils and packing their lunch boxes as they ready for the first day of classes. But preparing for the academic season isn’t just for kids; business owners can take a tip from students and do their own back-to-school prep. Whether you’re …

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