Feb 25
How to make your small business stand out in the minds of your customers and prospects – 5 Ideas that are often overlooked and work: 1. Provide a housewarming gift to new homeowners with your company’s brand. For instance, a florist could send flowers welcoming them to the neighborhood. An auto repair company could offer …
Dec 28
Marketing receives its share of criticism, with much of the anger directed at the perceived unsubtlety of the advertising we see today. Most of us have probably changed channels when an annoying advertisement comes on TV, or voiced our displeasure at that ad being on again. In fact, many of us tune out when a …
Oct 23
One of the most depressing sights in all of marketing is that of a company trying to appear to be “just like you”. There has been a rise in recent years in the number of companies who make advertisements that try too hard to position the company as “the customer’s friend” and perhaps the most …
Apr 14
In a previous post I talked about how to market your small business in this economy. Here are three more ideas to grow your business using offline marketing ideas even when the economy is sluggish: #1 ~ Wear Your Company on Your sleeve – or chest or purse or back…. Logo wear is coming back …
Nov 17
It is safe to say the the Internet has changed our world. The way we do business, the way we shop, the way we interact with others. Its overtaken our “real” lives. The virtual life we lead and the real, physical life we lead overlap in such a way that we sometimes don’t see where …
