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Category: Partnering

How to partner with other businesses, nonprofit organizations, the community and your competition to market your small business offline

Collaborate with the Competition and Related Businesses

"Collaborate with the Competition"

… to Promote Your Products and Services “Smart entrepreneurs know that strategic partnerships can mean the difference between failure and success. The days of going it alone are almost passe as companies increase their reach and their resources by finding other like-minded business professionals to partner with. Today it’s all about accessing partner markets, resources, capital …

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Cultivate Profitable Strategic Alliances To Promote Your Business

"strategic alliances"

Strategic Alliances are formal relationships between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. (source: Wikipedia). A strategic alliance is based on an arrangement between two companies to combine resource that will help both gain a greater share of the …

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