Category: Follow Up

how to follow up on leads, including hot, warm and cool leads, the ultimate in relationship marketing

How to Turn Your FANS into World Class Champions Part 2

"Cultivating your champions and fans"

My small business hasn’t used formal advertising in years. Well, very little. And the advertising we do is mostly “traded” for products and services. Most of our new business is referral based. We have kept track over the years and at least 80% of our business comes from a referral. In Part One I talked …

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Turn Your FANS into World Class Champions Part 1

"how to make customers happy"

Creating champions from your fans is all about creating a strong referral system for your business. And what better time to create a system than during MAKE A REFERRAL Week! Although businesses benefit greatly from referrals how many of us actually have a SYSTEM to cultivate those referrals from your best sources? In my opinion, …

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Types of Business Leads and How to Manage Them

"Follow Up Tips to Build Relationships and Referrals"

Managing Leads to Market Your Small Business Offline and Increase Your Closing Ratio The most important leads are those that are Hot, Hot, Hot should be given  first priority. I schedule at least two hours a week to follow up on leads, and begin with the hot leads. A hot lead is anyone who has …

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How Much Trade Goes on at a Trade Fair?

"Business People Standing in Front of a Globe"

Have you ever attended a business Trade Fair? Or for that matter any type of Trade Fair? If you have, you know that trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your business. By attending trade fairs …

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