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Marketing your Business OFFLINE with Catalogs – MARKETING SMALL BUSINESS OFFLINE

Marketing your Business OFFLINE with Catalogs

“Catalog Marketing is alive and well. Catalogs give us the opportunity to plan ahead and create our wish lists. They give us hope in a better day. They inspire us and give us ideas. Yes, catalog marketing IS alive and well.” Heidi Richards Mooney

"Vintage Sears Catalog"
Did you know that the United States Postal Service (USPS) delivers to more than 149 million residences, businesses and P.O. Boxe in the U.S.? (Source: Deliver Magazine) And that there were 13.5 BILLION Catalogs mailed in 2009? Also according to Deliver Magazine, in 2010 the USPS procecessd 171 billion pieces of mail, many of which were promotional mailings.

Have you ever considered creating a catalog for your business?

Don’t have a product to sell? You can still have a catalog of services.

A Catalog is a more impressive way to market an product or service than a simple brochure or flyer. And people are 7 times more likely to keep a catalog than a brochure, especially when you target the right audience.

Think about all the catalogs you receive. If they are targeted to your preferences, chances are you are keeping them to look throuhg. Once you do, there is a good chance you will find something that catches your eye.  And if  it also captures your emotion, you’re hooked!

So next time you are thinking about how to advertise your business offline, consider the catalog!

4 comments

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  1. The catalog article was so interesting, I read every single article you wrote. Every one has relevant and important information that anyone could learn from whether they are a novice or maven. Thank you very much for all of your “sharing.”

  2. Claudette, the pleasure is all mine! Wishing you all the best in business…

    Thank you for stopping by and leaving a comment!

    All my best…

    Heidi

  3. Large, bulky items (compared to your regular bills you get) always stand out when people grab their mail. Good call, Heidi… catalogs are worth considering.

    One other aspect to consider is the copy that goes along with what you’re listing. Help the reader picture him or herself enjoying the benefits of whatever it is you’re offering in your catalog.

    The color and graphics do a great job of helping make an emotional connection… but take it all the way with copy that does the same.

  4. Thanks Mike! And of course Magalogs are the BEST form of catalogs, in my opinion. Feel free to send me an article on the subject with a link to your services and I will be happy to post!

    Make it a great week… and then some,

    Heidi

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