“Catalog Marketing is alive and well. Catalogs give us the opportunity to plan ahead and create our wish lists. They give us hope in a better day. They inspire us and give us ideas. Yes, catalog marketing IS alive and well.” Heidi Richards Mooney
Did you know that the United States Postal Service (USPS) delivers to more than 149 million residences, businesses and P.O. Boxe in the U.S.? (Source: Deliver Magazine) And that there were 13.5 BILLION Catalogs mailed in 2009? Also according to Deliver Magazine, in 2010 the USPS procecessd 171 billion pieces of mail, many of which were promotional mailings.
Have you ever considered creating a catalog for your business?
Don’t have a product to sell? You can still have a catalog of services.
A Catalog is a more impressive way to market an product or service than a simple brochure or flyer. And people are 7 times more likely to keep a catalog than a brochure, especially when you target the right audience.
Think about all the catalogs you receive. If they are targeted to your preferences, chances are you are keeping them to look throuhg. Once you do, there is a good chance you will find something that catches your eye. And if it also captures your emotion, you’re hooked!
So next time you are thinking about how to advertise your business offline, consider the catalog!