A Marketing Magazine by Heidi Richards Mooney, Publisher & Editor in Chief – Featuring Articles, Information, Resources, Tips & Tutorials for Marketing Your Small Business Offline
Brainstorming Marketing Ideas
Last week I attended the South Florida Business Owners Group. It is a bi-monthly local networking group founded by Christina Rowe of Stand Out Media Group. It is filled with positive, uplifting men and women in many different industries. What I like about it is...
Becoming A Familiar Face In The Community
Remember the saying, "out of sight is out of mind"? It is especially true in business. With so much competition vying for the same audience, it is important to make yourself noticed. In fact, in order to be effective and efficient, the majority of offline marketing...
Making Your Sales Sizzle
Set your sales on fire—without extravagant spending—by following these red-hot marketing tips "In all things, success depends upon previous preparation. And without such preparation, there is sure to be failure." – Confucius Confucius could have had a...
A Dozen Tips for Successful Tradeshow Exhibiting
Tradeshows are an excellent way to market your small business offline. That is, when done correctly. So many small business owners waste valuable time and money in an effort to be "all things to all people." And they go to tradeshows hoping to gain a ton of prospects....
Creating Stellar Ads
"The major mistake small businesses make when marketing their companies offline is that they think that everyone who reads the paper, listens to the radio or watches TV is a prospect." Heidi Richards Mooney The goal of most small businesses (or any business for that...
8 Uncommon Offline Marketing Ideas
Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some...
Yes, Offline Marketing Does Still Work
Cost effective marketing plays a vital role in the success of any business enterprise. You can put your product out there without depleting your financial resources but still make a big impact in increasing awareness for your products. Most businesses are now dubious...
Cultivate Profitable Strategic Alliances To Promote Your Business
Strategic Alliances are formal relationships between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. (source: Wikipedia). A strategic alliance is based on an arrangement between...
How to Communicate When Technology Gets in the Way
Is it time to pick up the telephone? “Technology can sometimes compound (at a faster speed) the challenge human beings have had since the beginning of time and that is communicating in a way that both parties understand one another. It can even complicate the issue of...
Hitch Your Company to a “Star”
Here's an interesting and kinda Quirky Marketing Idea: It 's about hiring a celebrity spokesperson to help promote your small business products and services. In marketing, the experts agree: “Celebrity sells”. There are a number of reasons for this. The...
Heidi is (and has been for years) an integral part of our marketing team at LowTE Florida. I am constantly impressed with her knowledge and skills. She is a joy to work with and I hope to continue with our professional relationship for many years.
She is helping us expand our business on the national level. I appreciate her quick responses and fast action. Also, she is one of the kindest women I know.
Carolyn Zaumeyer, Nurse Practitioner