Tag: advertising small business

Creating Stellar Ads

"creating stellar ads for your small business"

“The major mistake small businesses make when marketing their companies offline is that they think that everyone who reads the paper, listens to the radio or watches TV is a prospect.” Heidi Richards Mooney The goal of most  small businesses (or any business for that matter) who spend money advertising is to make more sales, …

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How to Target Your Advertising and Dramatically Improve its Effectiveness

"Hitting the Bullseye in Marketing Your Business Offline"

“In our advertising message we sell flowers, in our shop our arrangements ‘second the customer’s emotion’.” Heidi Richards Mooney One of the best ways to market your small business offline is with advertising. But not just any advertising and not just any medium.  Marketing small business with advertising is only effective when you know your target …

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