Tag: brand promise

Give Your Branding a Lift with a Memorable Slogan

"branding, brand promise, slogan"

Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do it” or Eden Florist’s “When you have something to say, let …

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