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Your Brand, Your Image – How to Create it

Your Brand, Your Image – How to Create it

by Heidi Richards Mooney | Offiline Marketing Tips

Business and Image In order to establish a strong business brand, you also need to create a strong business image. This will be used by potential customers or consumers to assess their own expectations about the company. There is a crucial moment in every marketing...
Give Your Branding a Lift with a Memorable Slogan

Give Your Branding a Lift with a Memorable Slogan

by Heidi Richards Mooney | Branding, Marketing Small Business, Offiline Marketing Tips

Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do...
What is Your Business Brand’s Equity?

What is Your Business Brand’s Equity?

by Heidi Richards Mooney | Branding, Marketing Small Business, Offiline Marketing Tips

Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name....
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