by Heidi Richards Mooney | Offiline Marketing Tips
Business and Image In order to establish a strong business brand, you also need to create a strong business image. This will be used by potential customers or consumers to assess their own expectations about the company. There is a crucial moment in every marketing...
by Heidi Richards Mooney | Branding, Marketing Small Business, Offiline Marketing Tips
Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do...
by Heidi Richards Mooney | Branding, Marketing Small Business, Offiline Marketing Tips
Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name....
