Tag: branding

Do You Have a Small Business Branding Strategy?

"Do You Have a Small Business Branding Strategy?"

Employing proper business branding strategies for your small business is the key to long-term success. And yes, branding is  intangible and often unquantifiable for most business owners it is the single-most important ingredient to stand out in any industry.  Branding any size business is basically what convinces people to buy or avail of your products …

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Give Your Branding a Lift with a Memorable Slogan

"branding, brand promise, slogan"

Before we talk about adding a slogan to your branding, its important to understand what a slogan is. Most people think of a tagline or slogan as what the company is about. But really its more about a brand “promise.” Think Nike’s “Just Do it” or Eden Florist’s “When you have something to say, let …

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