Tag: Cause Related Marketing

Taking care of Business AND Giving Back

"Cause Related Marketing - lending a hand"

How Cause-related marketing can grow your company and do good. According to a report published by onPhilanthropy, cause marketing sponsorship by American businesses has been steadily rising over the years. The potential benefits of cause marketing for nonprofit organizations include a wider audience in which to promote the nonprofit organization’s cause, increased accessibility of potential …

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Is Sponsorship a SMART Idea For Your Small Business

"Sponsored by Sphere"

In today’s economy it is imperative that you think “SMART” when it comes to spending money to promote your business. By Smart I mean – Strategic, Methodical, Authentic, Realistic, and Targeted. Strategic marketing can take many forms. For instance you might consider a sponsorship program to market your small business offline. Sponsorships are an excellent …

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