Feb 04
Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some improvisation is in need. So now we’re going to provide supplementary ideas …
Jan 25
Ten Tips to On Hold Profits Did you know that the average on-hold time in America is 43 seconds? If your on-hold message isn’t selling something or providing your customers and clients additional information, it’s time to do something about it. Leveraging on hold time is good customer service, it adds to the bottom line …
Apr 14
In a previous post I talked about how to market your small business in this economy. Here are three more ideas to grow your business using offline marketing ideas even when the economy is sluggish: #1 ~ Wear Your Company on Your sleeve – or chest or purse or back…. Logo wear is coming back …
Mar 13
My small business hasn’t used formal advertising in years. Well, very little. And the advertising we do is mostly “traded” for products and services. Most of our new business is referral based. We have kept track over the years and at least 80% of our business comes from a referral. In Part One I talked …
Jan 05
With the New Year in full swing, its time to think about how you currently market and promote your small business offline (and online) to your customers and the community. If you are not doing these 12 things yet, now is a good time to “test them.” If you have done these in the past …
