Tag: marketing offline

Marketing your Business OFFLINE with Catalogs

"Vintage Sears Catalog"

“Catalog Marketing is alive and well. Catalogs give us the opportunity to plan ahead and create our wish lists. They give us hope in a better day. They inspire us and give us ideas. Yes, catalog marketing IS alive and well.” Heidi Richards Mooney Did you know that the United States Postal Service (USPS) delivers …

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How Much Trade Goes on at a Trade Fair?

"Business People Standing in Front of a Globe"

Have you ever attended a business Trade Fair? Or for that matter any type of Trade Fair? If you have, you know that trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your business. By attending trade fairs …

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How to Target Your Advertising and Dramatically Improve its Effectiveness

"Hitting the Bullseye in Marketing Your Business Offline"

“In our advertising message we sell flowers, in our shop our arrangements ‘second the customer’s emotion’.” Heidi Richards Mooney One of the best ways to market your small business offline is with advertising. But not just any advertising and not just any medium.  Marketing small business with advertising is only effective when you know your target …

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A Big Fish In A Small Pond

"big Fish in a Small Pond"

To judge a person’s ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot …

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