Tag: Marketing Small Business

Yes, Offline Marketing Does Still Work

"Yes, Offline Marketing Does Still Work"

Cost effective marketing plays a vital role in the success of any business enterprise. You can put your product out there without depleting your financial resources but still make a big impact in increasing awareness for your products. Most businesses are now dubious about the merits of traditional marketing because of the Internet Age. Here …

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What is Your Business Brand’s Equity?

Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand …

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Employing Offline Marketing For A Small Business

Offline marketing is just as important as online marketing, in fact, they go hand in hand. Realizing that these two marketing strategies are not mutually exclusive is very instrumental in the successful promotion of your business. The use of search engine optimization, blog posts, and countless other online marketing strategies can only take you so …

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This Is Why You ALWAYS Test Your Headline…

"This Is Why You ALWAYS Test Your Headline..."

“I never ‘roll out’ with an offer without several headline tests. Reason? With exactly the same body copy, the winning headline alone can pull 8 to 15 times compared to the losing headline.” -Ted Nicholas “Just by changing a headline in an ad, you can improve the pulling power and the results of that ad …

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Dan Kennedy on Lead Generation

"Learn from Dan Kennedy The Guru of Lead Generation"

“You must make yourself the Go-To Person, Place or Entity for some audience searching for – or that can be interested in – you and your deliverables. “You must understand that Lead flow is lifeblood (to your business), not talent or skill, not expertise or credentials, not a superior or even unique product. If you …

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