Oct 23
One of the most depressing sights in all of marketing is that of a company trying to appear to be “just like you”. There has been a rise in recent years in the number of companies who make advertisements that try too hard to position the company as “the customer’s friend” and perhaps the most …
Aug 07
Recently I came across an interview I did with Deborah Brown-Volkman, President of Surpass Your Dreams – a career and mentor coaching company with a message of motivation, success, and personal fulfillment. The information is still very relevant and worth sharing on Marketing Small Business Offline. Many of the ideas Deborah shared are easily transferred to …
Aug 01
Last month I started a topic about how I gathered information to create a small business marketing plan for the Florida Speakers Association. I asked members how they would spread the word about FSA both offline and online, who they suggest we connect with and contact (sharing their offline marketing ideas and resources) and how …
May 13
How Cause-related marketing can grow your company and do good. According to a report published by onPhilanthropy, cause marketing sponsorship by American businesses has been steadily rising over the years. The potential benefits of cause marketing for nonprofit organizations include a wider audience in which to promote the nonprofit organization’s cause, increased accessibility of potential …
Apr 26
Tired of spending all your money on advertising and marketing that just doesn’t work? Here are 10 cheap offline marketing ideas to grow your small business without breaking the bank! 1) Market to Former Customers and Clients. It costs less than marketing to new customers. Make them an offer they can’t refuse, such AS $5 …
