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marketing – Page 5 – MARKETING SMALL BUSINESS OFFLINE

Tag: marketing

Marketing a Small Business in this Economy

"marketing small business in any economy"

Recently I was going through some archived articles about small business and found this series of questions on starting and marketing a small business in a slow economy. Here are the Questions and My Answers: Q. What is the biggest challenge for businesses (particularly those who sell something) in a slow economy? A. Cash flow… …

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How to Target Your Advertising and Dramatically Improve its Effectiveness

"Hitting the Bullseye in Marketing Your Business Offline"

“In our advertising message we sell flowers, in our shop our arrangements ‘second the customer’s emotion’.” Heidi Richards Mooney One of the best ways to market your small business offline is with advertising. But not just any advertising and not just any medium.  Marketing small business with advertising is only effective when you know your target …

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Hitch Your Company to a “Star”

"star power"

Here’s an interesting and kinda Quirky Marketing Idea: It ‘s about hiring a celebrity spokesperson to help promote your small business products and services.  In marketing, the experts agree:  “Celebrity sells”. There are a number of reasons for this. The presence of a celebrity in an advertising campaign is likely to raise awareness, to get …

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