Tag: offline advertising

SIX ideas to market your business in the “new” economy

Looking for inexpensive, effective and even tried-and-true ideas to market your small business. Check out these six ideas that may surprise you with the results! The best part? These offline advertising and marketing ideas won’t break the bank in the process. #1 Wear Your Company on Your sleeve – or chest or purse or back…. …

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Make Direct Mail a Part of Your 2012 Marketing Plan

"mailbox direct mail"

So you want to start a direct mail campaign for 2012, but you aren’t sure where to begin or what type of offline marketing campaign to run? Before you do, you should know your options. Here are Eleven time-tested offline marketing direct-mail options for you to consider for your small business: Package inserts ~ a …

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Marketing your Business OFFLINE with Catalogs

"Vintage Sears Catalog"

“Catalog Marketing is alive and well. Catalogs give us the opportunity to plan ahead and create our wish lists. They give us hope in a better day. They inspire us and give us ideas. Yes, catalog marketing IS alive and well.” Heidi Richards Mooney Did you know that the United States Postal Service (USPS) delivers …

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How to Target Your Advertising and Dramatically Improve its Effectiveness

"Hitting the Bullseye in Marketing Your Business Offline"

“In our advertising message we sell flowers, in our shop our arrangements ‘second the customer’s emotion’.” Heidi Richards Mooney One of the best ways to market your small business offline is with advertising. But not just any advertising and not just any medium.  Marketing small business with advertising is only effective when you know your target …

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Hitch Your Company to a “Star”

"star power"

Here’s an interesting and kinda Quirky Marketing Idea: It ‘s about hiring a celebrity spokesperson to help promote your small business products and services.  In marketing, the experts agree:  “Celebrity sells”. There are a number of reasons for this. The presence of a celebrity in an advertising campaign is likely to raise awareness, to get …

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