Jun 17
“I never ‘roll out’ with an offer without several headline tests. Reason? With exactly the same body copy, the winning headline alone can pull 8 to 15 times compared to the losing headline.” -Ted Nicholas “Just by changing a headline in an ad, you can improve the pulling power and the results of that ad …
Feb 28
Here’s an Overview And Techniques used in Offline Marketing that hasn’t Changed much in the past two Decades or so… In this day and age of cyber technology, everything is done in the internet—from simple activities like shopping to major ones like conducting business. The internet has become one of the most advanced and most beneficial …
Mar 19
Do you want to grow your small business? Would you like to win friends and influence people? Would you like to be thought of as a consummate professional in your industry? Do you find yourself challenged with finding time (and the drive) to follow up? For me, following up can sometimes be a real challenge. …
Feb 25
How to make your small business stand out in the minds of your customers and prospects – 5 Ideas that are often overlooked and work: 1. Provide a housewarming gift to new homeowners with your company’s brand. For instance, a florist could send flowers welcoming them to the neighborhood. An auto repair company could offer …
Dec 28
Marketing receives its share of criticism, with much of the anger directed at the perceived unsubtlety of the advertising we see today. Most of us have probably changed channels when an annoying advertisement comes on TV, or voiced our displeasure at that ad being on again. In fact, many of us tune out when a …
