Tag: offline marketing tips

A Dozen Tips for Successful Tradeshow Exhibiting

"tradeshow marketing"

Tradeshows are an excellent way to market your small business offline. That is, when done correctly. So many small business owners waste valuable time and money in an effort to be “all things to all people.” And they go to tradeshows hoping to gain a ton of prospects. Prospecting at tradeshows is as much science …

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3 More Tips to Grow your Business in a Sluggish Economy

"Grow business in a sluggish economy"

In a previous post I talked about how to market your small business in this economy. Here are three more ideas to grow your business using offline marketing ideas even when the economy is sluggish: #1 ~ Wear Your Company on Your sleeve – or chest or purse or back…. Logo wear is coming back …

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How to Turn Your FANS into World Class Champions Part 2

"Cultivating your champions and fans"

My small business hasn’t used formal advertising in years. Well, very little. And the advertising we do is mostly “traded” for products and services. Most of our new business is referral based. We have kept track over the years and at least 80% of our business comes from a referral. In Part One I talked …

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A Dozen Ways to Grow Your Small Business in 2012

"Jumpstarting your Small Business in a Slow Economy"

With the New Year in full swing, its time to think about how you currently market and promote your small business  offline (and online) to your customers and the community. If you are not doing these 12 things yet, now is a good time to “test them.” If you have done these in the past …

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Marketing Without The Internet

Marketing Business Wordcloud

It is safe to say the the Internet has changed our world. The way we do business, the way we shop,  the way we interact with others. Its overtaken our “real” lives. The virtual life we lead and the real, physical life we lead overlap in such a way that we sometimes don’t see where …

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