Tag: offline marketing

Catalog Marketing Successes and Challenges

"Catalog Marketing Successes and Challenges"

A few years ago I attended an event of the Florida Direct Marketing Association (FDMA) Luncheon .  The topic ~ Catalog Marketing.  Leslie Linevsky, Co-Founder of Catalogs.com and Bonnie Levengood, Director of Marketing with 1-800-PetMeds were the speakers. Leslie spoke about the history of catalogs.com, and their business model which is promoting catalogs online. For over a decade, Catalogs.com has …

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Yes, Offline Marketing Does Still Work

"Yes, Offline Marketing Does Still Work"

Cost effective marketing plays a vital role in the success of any business enterprise. You can put your product out there without depleting your financial resources but still make a big impact in increasing awareness for your products. Most businesses are now dubious about the merits of traditional marketing because of the Internet Age. Here …

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Innovative Offline Marketing Tips – Persuasion

"Innovative Offline Marketing Tips - Persuasion"

To edge out competitors is always a great challenge among businessmen. The following offline marketing tips are appropriate to the changing preferences and lifestyles of customers: Update Your Catalog Publish a product catalog regularly. Although majority of the products may still be the same, it pays to add a few new products or product variations …

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Employing Offline Marketing For A Small Business

Offline marketing is just as important as online marketing, in fact, they go hand in hand. Realizing that these two marketing strategies are not mutually exclusive is very instrumental in the successful promotion of your business. The use of search engine optimization, blog posts, and countless other online marketing strategies can only take you so …

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Offline Marketing Resources: Key To A Successful Offline Business Promotion

"Offline Marketing Resources: Key To A Successful Offline Business Promotion"

Contrary to what online marketers say, offline marketing is a very powerful marketing style that is still employed today even by the biggest companies. After all, this type of marketing is the foundation of small business promotion as it predates online marketing strategies. Besides, it wouldn’t have stayed this long if it isn’t effective, right? …

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