May 15
“You must make yourself the Go-To Person, Place or Entity for some audience searching for – or that can be interested in – you and your deliverables. “You must understand that Lead flow is lifeblood (to your business), not talent or skill, not expertise or credentials, not a superior or even unique product. If you …
Apr 12
“The major mistake small businesses make when marketing their companies offline is that they think that everyone who reads the paper, listens to the radio or watches TV is a prospect.” Heidi Richards Mooney The goal of most small businesses (or any business for that matter) who spend money advertising is to make more sales, …
Apr 08
Employing proper business branding strategies for your small business is the key to long-term success. And yes, branding is intangible and often unquantifiable for most business owners it is the single-most important ingredient to stand out in any industry. Branding any size business is basically what convinces people to buy or avail of your products …
Jan 03
Is it too late to tap all the profit potential of consulting to offline businesses? It seems that all your local businesses have started putting up their own websites. But if you scroll through your local business listings and see a lot of the entries have websites, that doesn’t mean they don’t need you. Offline …
Sep 23
“A Clean Desk Is the Sign of a Sick Mind.” plaque seen in gift store No matter what pithy plaques say to the contrary, every good teacher knows that effective learning starts with a clean slate, a clean desk, and a clean page – and the same is true for business people. According to experts, Americans …
