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What is Your Business Brand’s Equity?

What is Your Business Brand’s Equity?

by Heidi Richards Mooney | Branding, Marketing Small Business, Offiline Marketing Tips

Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name....
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