Tag: smart marketing

Truth in Marketing is Not that Common

"Telling the truth in business"

… which is likely no surprise to you. If you were to ask a hundred consumers what the most annoying thing about marketing was, I bet many of them would say they are tired of false promises, and would really like to be told the truth. Truth in advertising used to be a code among …

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Is Sponsorship a SMART Idea For Your Small Business

"Sponsored by Sphere"

In today’s economy it is imperative that you think “SMART” when it comes to spending money to promote your business. By Smart I mean – Strategic, Methodical, Authentic, Realistic, and Targeted. Strategic marketing can take many forms. For instance you might consider a sponsorship program to market your small business offline. Sponsorships are an excellent …

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