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Wiifm – MARKETING SMALL BUSINESS OFFLINE

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Putting More “You” and Less “I” in Your Marketing Message

"What's in it for me?"

“The traditional business definition of marketing is identifying and fulfilling customer needs. There’s no mention of your business. Marketing is all about the customer.” Heidi Richards Mooney Do you remember the “WIIFM” formula when designing your promotional tools? You know, the “what’s in it for me?” The “me in this case is not about you, …

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